SUKI is a bold Japanese-inspired ramen concept built around flavour, speed, and emotional connection. The name SUKI comes from the Japanese word 好き, meaning “to like” — a simple but powerful idea that shaped the entire brand: food you don’t just enjoy, but feel attached to.
The concept blends modern street aesthetics with playful cultural references, creating a visual identity that feels loud, warm, and instantly recognisable.
We designed a custom SUKI wordmark supported by icon and stamp variations. The logo system combines strong, rounded typography with subtle Japanese elements, allowing it to flex easily across physical and digital touchpoints.
The result is a logo that feels confident and approachable — bold enough for storefronts and packaging, yet clean enough to work across smaller applications and UI elements.
SUKI’s packaging system was designed to turn every takeaway moment into a brand experience. Using a minimal colour palette, cheeky slogans, and modular elements, each box, label, and sticker was crafted to be eye-catching both in person and on camera.
From ramen bowls to sauce labels and delivery pouches, the packaging suite reflects SUKI’s tone: confident, fast, and designed for craving.
We developed a series of promotional flyers to support SUKI’s launch campaigns and seasonal offers. Each flyer combines bold typography, high-contrast layouts, and carefully art-directed food photography to drive footfall and app engagement.
Print assets were optimised for both in-store display and handouts — built to grab attention in seconds and reflect the brand’s high-energy voice.
To complement the physical experience, we also explored app and smartwatch interface visuals focused on order notifications and pickup moments. The UI design mirrors the brand’s bold visual language while remaining clear, minimal, and user-friendly.
This digital layer reinforces the emotional connection to the brand — extending the SUKI experience beyond the counter.
