Plush Porcelain is a luxury afternoon tea café concept that celebrates elegance, comfort, and timeless beauty. The space is defined by soft purple floral accents, delicate gold finishes, and a refined atmosphere designed for intimate gatherings and indulgent tea experiences. From brand identity to store ambiance, every touchpoint is crafted to evoke serenity, sophistication, and premium hospitality.
The Plush Porcelain logo is a minimalist representation of quiet luxury — a symbol that reflects both the art of tea and the charm of boutique elegance. Designed to be instantly recognisable and refined, the logo uses graceful typography and thoughtful spacing to evoke a sense of calm. The broader brand identity leans into soft hues, organic textures, and high-end sensibilities, ensuring consistency across print, packaging, and digital assets.
Packaging for Plush Porcelain was created to be both visually stunning and functionally protective — ideal for delicate pastries, teas, chocolates, and takeaway experiences. Using a curated palette of muted pastels, deep purples, and elegant gold foiling, the packaging reflects the café’s upscale feel and tactile charm. All packaging was designed to be Instagram-worthy while remaining practical, enhancing the customer experience at every step.
To elevate the takeaway experience, we designed beautifully structured pastry boxes that protect and showcase individual desserts and sets. These boxes combine visual sophistication with practical construction — featuring custom inserts and elegant folding systems. Even outside the café, the takeaway packaging extends the Plush Porcelain brand experience through tactile finishes, elegant borders, and a timeless colour scheme.
For customers who wish to take the experience home or gift it, we designed an exquisite line of packaging for chocolates, tea tins, and pastries. Long-form chocolate boxes, rich in texture and finished with foil-stamped details, highlight the boutique luxury aesthetic. With a palette of deep purples, soft pastels, and muted greens, each piece feels as refined as the treats it holds.
The Plush Porcelain menu suite was designed to be a seamless part of the café’s branding — elegant, organised, and engaging.
Afternoon Tea Menus, Coffee & Tea Cards, and VIP Program Brochures were created using the same colour palette and typographic styles to ensure visual cohesion. Each menu is carefully laid out for clarity and visual appeal, blending illustrative elements like floral tea towers with fine print finishes. The menus serve not just as functional tools, but as extensions of the brand’s luxurious charm
The interior design of Plush Porcelain is central to the brand’s identity. Inspired by high-end European tea salons and modern minimalism, the café is styled in soft lavender and blush tones, accented with gold detailing and fresh floral installations. Elegant seating encourages lingering conversations, while refined tableware and lighting create a setting that’s both calming and social media–ready. Every detail contributes to a complete sensory experience — from the scent of fresh pastries to the texture of the menus and the beauty of the surroundings.
