Over 180 is a handcrafted bakery brand built on a deep respect for traditional breadmaking. Named after the ideal baking temperature, the brand evokes warmth, time-honoured technique, and artisan quality. Our challenge was to shape a visual identity that communicates the heart of the bakery—one rooted in patience, skill, and community. We focused on creating a brand that feels familiar and comforting, yet refined and memorable for a modern UK audience.
The logo for Over 180 captures the essence of artisanal baking with minimalist charm. Its typography hints at rustic heritage, while remaining contemporary and clean. The symbol, inspired by the circular shape of rising dough, reinforces the idea of wholesome tradition. We extended the visual identity to a suite of bakery essentials: branded bread bags, wrapping paper, knives, chopping boards, and stationery. Every detail reflects craftsmanship and consistency, helping the brand live from oven to counter to home.
We approached the menu design as an extension of the bakery experience—clear, tactile, and full of character. Designed with simplicity and clarity in mind, the menu presents each loaf as a small celebration. Hierarchical layouts and elegant spacing guide the reader effortlessly, while subtle flourishes nod to the handmade nature of the products. It’s more than a menu; it’s an editorial-style journey into the world of Over 180.
The Over 180 social presence is built on storytelling, education, and visual appetite appeal. We created a content strategy that includes behind-the-scenes baking, product highlights, customer testimonials, and baking tips. The tone is warm and engaging, aimed at turning online followers into loyal customers. Every post reflects the authenticity of the brand, building a digital community around the joy of artisan bread.
To extend the Over 180 brand into the local community and beyond, we designed a series of high-impact promotional materials. Posters were developed for display in shop windows, local cafés, farmers’ markets, and event spaces—each one crafted to reflect the bakery’s warm tone and artisan ethos. Featuring bold headlines, mouth-watering visuals, and calls to action, the posters serve as both advertising tools and brand touchpoints, driving footfall while reinforcing visual consistency.
The website for Over 180 is designed to reflect the same authenticity and elegance as its physical presence. Combining immersive visuals with user-friendly structure, the site invites visitors to explore the bakery’s story, browse products, and engage with content that builds trust and appetite. It functions as both a digital storefront and a brand showcase, offering a full-sensory experience that translates the warmth of the bakery into the online world.
