The MYTHŌS logo was crafted to feel both premium and timeless — using elegant serif typography with a distinctive, modern look. The “Ō” letter is treated as a branded symbol, subtly referencing both an olive and an ancient mark of quality, anchoring the visual identity with a sense of tradition and provenance.
Rooted in Greek culture, the visual identity combines classical inspiration with contemporary minimalism. A custom hand-drawn illustration of a sunlit Greek village forms the heart of the brand language, paired with a rich cobalt blue and warm gold colour palette. Together, these elements create a brand that feels artisanal, premium, and deeply connected to its origins.
The packaging design celebrates the story of the product — from traditional harvesting to modern presentation. The packaging showcases the hand-drawn illustration alongside clean, legible typography and elevated finishing touches. .
We extended the brand across a range of thoughtful touchpoints, including screen-printed t-shirts, elegant pour bottles, and gift-ready presentation boxes. These pieces not only support the retail experience but also help build brand love across lifestyle and hospitality settings.
