Cadence is a boutique indoor cycling studio based in London, founded by Melissa Power. Known for its elite instructors, high-energy classes, and strong cycling community, Cadence delivers some of the most dynamic indoor rides in the capital.
We worked with the Cadence team to refine key aspects of the brand as the business expanded, ensuring the visual identity stayed consistent, elevated, and aligned with the studio’s premium positioning.
As part of this collaboration, we developed a brand book to help the team communicate with more clarity and cohesion across platforms. The goal wasn’t to reinvent the brand but to enhance what was already there, providing structure around tone of voice, design application, and visual storytelling.
This internal document now serves as a go-to guide for Cadence’s future marketing, digital assets, and studio materials.
To support community engagement and brand recognition, we also created a collection of custom merchandise. From apparel to accessories, each item was designed to reflect the Cadence ethos: high-performance, confident, and proudly boutique.
As part of our ongoing collaboration with Cadence Indoor Cycling, we created a bold and energising promotional poster to support their studio marketing. Designed to align with the brand’s aesthetic, the artwork blends striking colour contrasts with motivational imagery and typography — helping to capture the energy of Cadence’s classes and the personality of the studio.
This poster was used both in-studio and online to amplify visibility and strengthen brand identity.
To visually amplify Cadence’s presence at street level, we designed a concept for the studio’s exterior. The idea was to capture the immersive energy of the classes and bring it outside — using vibrant overlays, dynamic imagery, and bold branding to create a visually striking storefront. The design draws on Cadence’s signature neon palette to create instant recognition and excitement from passersby.
