Art & Grind is a boutique art café nestled in the heart of Guildford’s historic high street. Merging specialty coffee with creative culture, the space offers a sanctuary for art lovers, coffee aficionados, and local creatives alike. With rotating art displays, artisan bakes, and a passion for community, Art & Grind brings a sense of warmth, expression, and craft to every cup.
Learn more at artandgrind.co.uk
We created a logo that blends artistic expression with the warmth of a modern coffeehouse. At its core is a custom illustration that merges brushstrokes and coffee motifs into the form of a stylised cup — a visual nod to the café’s creative essence.
The identity system is designed to be bold, friendly, and versatile — equally impactful across signage, merchandise, and print collateral.
The menu was designed to be both practical and visually engaging — combining clear layout structure with subtle artistic elements like sketch lines, textured backdrops, and brush-inspired flourishes.
Balancing form and function, the final menu design reflects the café’s dual personality: inviting and artisanal, creative and considered.
To extend the brand into every touchpoint, we created a suite of applications using the core logo across key customer-facing materials. From coffee cups and coasters to takeaway bags, every branded element reinforces Art & Grind’s distinct look and feel — playful yet premium, expressive yet polished.
This thoughtful visual consistency strengthens customer recall and adds a sense of artistry to even the smallest café moments.
To support the brand launch, we art-directed a photoshoot that captured the space’s unique vibe — from the curated artwork on the walls to the carefully plated pastries and barista-poured coffee.
These brand visuals now serve as powerful marketing tools across social, web, and press — showcasing the café not just as a place to eat and drink, but as a creative experience in itself.
